Innocent Drinks Was Formed Management Essay

Innocent Drinks Was Formed Management Essay Innocent  Drinks was formed in 1998 by Richard Reed, Adam Balon and Jon Wright BBC NEWS Business, 2010. The general idea of the company was to produce 100 fruit, with no water, sugar, concentrated juices or preservatives (GMID, 2012). It is also a firm that is synonymous with healthy lifestyles and ecological ethics.  Innocent  Drinks is now the leader of the smoothie market (see Appendix 2) in the UK, with the Coca-Cola Company owned a 58% of the companys stake (GMID, 2012). Moreover they sold their products in supermarkets, local shops, coffee shops and several other outlets. Furthermore Innocent drinks are now sold in ten European countries (Fast Track 100, 2012). Innocent shows a big interest to achieve the five-a-day in order to improve publics health. Thus, the company is working with Government consultants and nutrition specialists in order to find ways to promote fruit consumption (Marketing Week, 2011). They have shown a big interest about charity and according to the companys official website they donate 10% of their profits to the charity, the majority of which goes to the innocent foundation. Foundation is currently supporting sixteen partner projects mainly in countries where innocent drinks supplies its fruit. They focus on agricultural, because company believes that people should use the natural resources in order to enable a better future (Innocent website, 2012 b). The company emphasise that it is workers show respect for the environment and all the fruits used are 100% eco-friendly produced (Innocent website, 2012 b). Additionally the company have won many awards such as World Juice Award Foodnews World Juice Award for best new product (Apple Juice) on 2011 and Marketing Week Effectiveness Award for New Product of the Year (Kids) on 2010 (Innocent website, 2012 b). In general, smoothie market had a growth in sales and the forecasts were positive until 2007. However due the economic crisis the consumers modified their shopping list and th e revised forecast are not encouraging for the future according to Mintel report in 2009 (see Appendix 1). Figure 1: Business excellence model (Adapted from University of Cambridge Publications, 2012)http://www.ifm.eng.cam.ac.uk/uploads/Research/CSP/Modified_Large.png The business excellence models are frameworks that when operated within an organisation can help to focus ideas and action in a more methodical and structured way that should guide employees to increase their performance.  Moreover those frameworks help the company to introduce its HRM practices and also apply them more effectively. HRM Practices-Best Practices According to Marchington and Wilkinson (2005), best practice HRM is capable of being used in any organisation, irrespective of product market situation, industry, or workforce. There are many activities which human resource is focused on. Examples of HRM practices are recruitment and selection, training and development, employee wellbeing, negotiation, health and safety, payment and reward etc. (Foot and Hook, 2011). The two human resource practices that the Innocent focus on are the Training and Development and Payment and Reward. Training and Development Figure 2: Interaction between different levels of development requirements and the wider corporate planning process (Adapted from Investors in People, 2012 a) There are several methods to achieve the employees progress which are usually extent according to sector and size of the company. The progress within the company can be individually or team based. Additionally the employer has to take into consideration that the development starts form the organisation then moves to the department and finally to the individual (Figure 1). Moreover there is a several methods for the company when it is considering the training and development of both decision-making and non-decision making personnel. The firm can give emphasis to formal training procedures and self-development in order to achieve an improved standard for its employees. The table below illustrates information about the most effective methods for employees to learn. It is remarkable that the majority of them prefer to learn in the work place which Innocent provides during the induction compulsory programme. Employees prefer to learn during the work period instead of self-study through co urses and work experience. Method Percentage On the job 41 Formal Courses 21 The experience of work 15 Coaching/ Mentoring 10 Informal help from colleagues 7 Other 4 E-learning 2 Self-study in own time 1 Table 1: Most Effective way for people to learn (Adapted from CIPD, 2007) The Innocent Company engages this HRM practice and supports it in several ways in order to encourage its employees to work to in the maximum level of their ability. Thus, those practices can act as examples of ways of maximising employee performance. Firstly, the introduction of an induction programme is necessary of a smaller company, whereas a grater company might be providing series of training programmes (Investors in People, 2008). Innocent provides two week induction programme in addition to other courses. For example the Innocent Drinks Company provides two compulsory training programs for its employees such as the innocent academy and the innocent business academy. However, the company provides optional programmes such as Managing your own development and Building expertise in what you do (Innocent website, 2012 b). Compulsory courses: The innocent academy: This is a two day compulsory programme which helps the employee to familiarise with the work environment. This induction course equips the employee with uncomplicated tools and ideas. The general aim of this course is to help the new member of the company to be more valuable and efficient to the workplace. Moreover this is a great opportunity for the employee to meet people who may work way with on a daily basis. Furthermore the employee can listen to the older employees and get a general idea about working in Innocent (Innocent website, 2012 b). The innocent Business Academy (IBA): This is an additional two day course. The companys plan is to teach core business skills to its future employees, for example project management and financial skills. This course occur during the first year at innocent, in case of the employee is at manager level or beyond (Innocent website, 2012 b). Optional Courses Managing Your Own Development: These courses run during the year. They are optional courses designed to give to the employees additional information, guidelines and useful tools in order to managing their ideas, strategies and strengths in addition to planning the next move (Innocent website, 2012 b). Building expertise in what you do: The Company is divided to many small teams. Each team has an aim to do its best to hold the Innocent to the highest level. For example sales team focuses to the methods of negotiation, and technical team focus on the latest methods for keeping the drinks safe from bacteria and microbes. Moreover some other teams have to study for professional exams in order to improve their skills (Innocent website, 2012 b). Payment and Reward for Employees According to CIPD (2009), approximately a quarter of employers have a reward strategy in their company. Based on Investors in People (2012 b), there are several ways of rewarding people such as one-off bonus payments for personal performance, commissions, performance related pay, profit related pay, competency based pay, employee share scheme, benefits and non financial approaches. One-off bonus payments for personal performance: In addition to salary each employee can get an extra bonus for the achievement of the annually goals. Commission: This reward refers more to the sales team. The commission price depends on their achievement of effective selling methods. Performance related pay: This method reflects not only outcomes or output but also actual performance in the work (MacKenna and Beech, 2008). Increases level of basic pay based on overall personal performance, rather than as a one-off payment. Profit related pay: The employees pay and bonuses may be straight related to the companys profit or the achievement of effective targets. Principally employees would be given a motivation to work harder, and in high profit times for the company they will earn the rewards, though in bad times they would share the companys collapse. However it is possible for the employer to design a strategy in order to protect the employees when profits decreased (MacKenna and Beech, 2008). Competency based pay: Rewards can based on employees work, skills and attitude, and not only when the goal has achieved because sometimes is out of their control in several circumstances. Employee share scheme: Frequently used to link performance and long service to possession of the company. The method of offering share ownership to employees can include an individual financial value in the success of the company, as a part owner as well as an employee benefits. Non-financial approaches: This is an excellent performance and a motivation to take on more responsibility might make the employer to think a possible promotion or extra responsibility for an employee. Innocent adapts this HRM practice, and support the general idea of Payment and Reward. This practice is designed to motivate employees to work to the best of their ability and consequently is an example of method to maximising employee performance. The company organises meetings every week and the employees have the chance to talk about the topics which arise. Based in Innocent Drink company people who contribute more in the company get the highest salary and rewards. Every year the salary of each employee is reviewed and based on the annually high performance is rewarded by increasing ability to receive. Moreover the PRP Bonus  is an annually reward (Innocent website, 2012 b). If the yearly goals are successfully reached all the employees has the chance to share in the success. Furthermore all the employees have a private health care as well as life assurance and critical illness cover. Additionally there are tax saving schemes  in order to help people to save money where possible through tax saving system, for example they run the childcare coupon scheme (Innocent website, 2012 b). An once a year scholarship is offered by the company for an employee, in order to work in one of their foundation projects. Moreover the compa ny organised different clubs such as massage, cake club and Cheese Club. The best employee of the month has to wear hat or tiara and many cups of tea. Finally there are free smoothies for every employee, free breakfast and a weekly beer party every Friday (Innocent website, 2012 b). The company wants to create a friendly environment for its employees in order to increase the productivity and the will for work. 3. Employment Law-Legislation According to CIPD (2012), employment law refers to the legal rights of employees and employers. A range of employee rights are protected by employment law. Those regulations are either provided by European Union or by UK government. European Union can make suggestions for employment law and its members can vote against or can enact them. However some common employee rights such as those that encourage improvements related to health and safety must adopted by all members , including those members who vote against them (Foot and Hook ,2011). Moreover a general role which applied to all EU countries is the regulation which specifies to a maximum of 48 weekly working hours (Foot and Hook, 2011). According to the Equality Act 2010, no employee has to be discriminated about age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, pregnancy and maternity (ACAS, 2010). This law became to practice in October 2010 (ACAS, 2010). Two examples of the Equality Act 2010: Employers have to design policies to encourage equal opportunities (Foot and Hook, 2011). They also have to train and inform the managers and the employees and ensure that no discrimination is occurring in the work environment (Foot and Hook, 2011). According to the Equality Act 2010, it is illegal for employers to discriminate because of anything of the above (ACAS, 2012). Discrimination is divided in four categories. Firstly, direct  discrimination occurs when an employer or employee treat someone less positively because of their actual or perceived sex or because of the sex of someone with whom they relate. Secondly indirect discrimination can happen where the company has a policy, training or actions that apply to all employees, but particularly disadvantage employees of a specific sex (ACAS, 2012). Thirdly, harassment occurs when unnecessary behaviour  related to sex has the reason or consequence of violating a persons dignity  or creating an unapproachable,  antagonisti c, humiliating, embarrassing or unpleasant environment. Fourthly victimisation is the unreasonable behaviour of an employee who has made or supported a criticism about sex discrimination (ACAS, 2012). As well as sex discrimination, race discrimination occurs under four categories. Race discrimination can occur because of colour, race, nationality, citizenship, ethnic or national origin are illegal (ACAS, 2012). Innocent: Innocent alight with the equality act and also it respect people from different race. For example Innocent foundation is currently supporting sixteen projects principally in countries where  innocent drinks get its fruit (Innocent website, 2012 b).   They give work to the local people with an agriculture focus in order to motivate them to use the natural sources. This move shows respect and equality between employees. Moreover Innocent provides work opportunities for both genders with equal pay, thus the company engaged with the Equality act 2010. No evidence found about discrimination or similar action from any employer at Innocent. Recommendations-Ideas for Improvement The company has to think about children nutrition (see Appendix 2), in order to decrease its high acid and sugar levels (Nexis, 2012). Innocent can organise conferences about sugar and acid levels and through the Training and Development HRM practice can develop employees knowledge about this key issue for a company which claims that is selling healthy drinks. Through this action the firm can improve its general reflection and also can show respect to the consumers. An additional recommendation can be the cooperation with a health promoting organisation or restaurant instead of McDonalds with which the company had cooperation the last five years (see Appendix 2). The cooperation with McDonalds had a bad reflection to the consumer and the firm can essentially represent its first idea which was the production of healthy drinks (Marketing Week, 2007 b). In order to succeed this cooperation the company has to encourage its personnel and motivate them through the different HRM practices such as Payment and Reward. 5. Conclusion To conclude Innocent applies the current HRM practices and current legislation effectively. According to their website and the information which are provided by the company employees are working in a friendly environment and they have many options to improve their performance through the HRM practices. Furthermore the company shows respect to the different race and gender, thus they follow the current employment law end especially the Equality Act 2010. Moreover by following the recommendations, the company can develop its functioning through employees ideas and actions as the business excellence model illustrates (Figure 1). 6. References ACAS, (2010), The Equality Act 2010, [Online]. Last accessed on 22 October 2012 at: http://www.acas.org.uk/index.aspx?articleid=3017 ACAS, (2012), Advisory handbook The A-Z of work, [Online]. Last accessed on 4 November 2012 at: http://www.acas.org.uk/index.aspx?articleid=857 BBC News Business,(2010), Richard Reed, Innocent Drinks, [Online]. Last accessed on 21 October 2012 at: http://www.bbc.co.uk/news/business-11551271 Britvic, (2012). Soft Drinks Report Data. [Online]. Last accessed on 30 October 2012 at: http://www.britvic.co.uk/reports/Soft-Drinks-Report-Data-2012.indd/index.html#/1/zoomed CIPD, (2012), [Online]. Last accessed on 17 October 2012 at: http://www.cipd.co.uk/ Fast Track 100, (2012). Last accessed on 30 October 2012 at: http://www.fasttrack.co.uk/fasttrack/leagues/dbfastDetails.asp?siteID=1compID=1378yr=2008 GMID, (2012), [Online]. Innocent Drinks Co Ltd in Soft Drinks (United Kingdom), Last accessed on 21 October 2012 at: http://www.portal.euromonitor.com.lcproxy.shu.ac.uk/Portal/Pages/Search/SearchResultsList.aspx Design Council, (2012), Innocent Drinks: creative culture and strong brand. [Online] Last accessed on 22 October 2012 at: http://www.designcouncil.org.uk/case-studies/innocent-drinks/# Innocent website, (2012 a), Full Sustainability report, [Online] Last accessed on 22 October 2012 at: http://assets.innocentdrinks.co.uk/innocentsustainability.pdf Innocent website, (2012 b), [Online], Last accessed on 22 October 2012 at: http://www.innocentdrinks.co.uk Investors in People, (2008), Evaluate training and development, [Online], Last accessed on 4 November 2012 at: http://www.investorsinpeople.co.uk/Documents/Interactive/Developing%20people/DP21.pdf Investors in People, (2012 a), How to analyse your teams development needs, [Online], Last accessed on 4 November 2012 at: http://www.investorsinpeople.co.uk/Documents/Interactive/Developing%20people/How%20to%20Analyse%20Your%20Teams%20Development%20Needs.pdf Investors in People, (2012 b), Rewarding People, [Online], Last accessed on 4 November 2012 at: http://www.investorsinpeople.co.uk/Documents/Interactive/Managing%20performance/Rewarding%20People.pdf Marchington M, Wilkinson A.,(2005),Human Resource Management, High Commitment HRM and Performance,71-98, CIPD, [Online]. Last accessed on 1 November 2012 at: http://www.cipd.co.uk/NR/rdonlyres/7FE8ADEB-EA96-4836-83DD-2E95FD309B15/0/samplech3.pdf MacKenna E., Beech N. (2008). Human Resource Management. A Concise Analysi. 2nd edition Prentice Hall Marketing Week, (2007 a). McDonalds to trial sale of Innocent smoothies. [Online], Last accessed on 31 October 2012 at: http://www.marketingweek.co.uk/mcdonalds-to-trial-sale-of-innocent-smoothies/2056106.article Marketing Week, (2007 b). Innocent guilty of sell-out? , [Online], Last accessed on 1 November 2012 at: http://web.ebscohost.com.lcproxy.shu.ac.uk/ehost/pdfviewer/pdfviewer?sid=f4ff9d99-0c5d-47f9-8745-45e97cb0c6b5%40sessionmgr112vid=8hid=128 Marketing Week, (2011).Innocent lobbies Govt to promote five-a-day. [Online], Last accessed on 30 October 2012 at: http://www.marketingweek.co.uk/innocent-lobbies-govt-to-promote-five-a-day/3024563.article Marketing Week, (2012 a). Innocent encourages kids to be gardeners, [Online], Last accessed on 30 October 2012 at: http://www.marketingweek.co.uk/news/innocent-encourages-kids-to-be-gardeners/4000213.article Mintel,(2009). Market Re-Forecasts: Food and Drink: 2009: Smoothies., [Online], Last accessed on 31 October 2012 at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=227765/display/id=447522#atom0 Mintel, (2012), [Online]. Last accessed on 17 October 2012 at: http://academic.mintel.com Mintel, (2011), Smoothies, Executive Summary UK October 2011. [Online]. Last accessed on 17 October 2012 at: http://academic.mintel.com/display/545342/?highlight=true Nexis, (2012 a), High acid levels in juice bad for your kid s teeth!, [Online]. Last accessed on 17 October 2012 at: http://www.lexisnexis.com Nexis, (2012 b), High level of acid in fruit drinks may harm teeth enamel. [Online]. Last accessed on 17 October 2012 at: http://www.lexisnexis.com Reynolds J. (2012), McDonalds ditches Innocent Smoothies, Marketing Mgazine, [Online]. Last accessed on 1 November 2012 at: http://www.marketingmagazine.co.uk/news/1145352/McDonalds-ditches-Innocent-Smoothies/ Foot M, and Hook C,(2011), Introducing Human Resource Management, 6th Edition, FT Prentice Hall The food and grocery experts, (2009). Innocent drinks measuring their carbon footprint from farm to fridge to the recycling bin, [Online]. Last accessed on 1 November 2012 at: http://www.igd.com/index.asp?id=1fid=1sid=5tid=49folid=0cid=924 University of Cambridge publications, 2012, Developing Business Excellence Model for Performance Measurement in Transitional Economies,[Online]. Last accessed on 5 November 2012 at: http://www.ifm.eng.cam.ac.uk/research/csp/excellence/ 7. Appendices

Race & Ethnicity in Our Society Essay

Race and ethnicity are important concepts and plays a great deal among our society. Very few of us are aware of the difference between race and ethnicity. Many of us assumed that is the same definition. In Sociology this terms have a very specific and different meaning. Race: Is your biological features this can include your skin color, eye and hair color, as well as a tendency toward developing certain diseases. Race can’t be changed or disguised. Race does not have customs or globally learned behaviors. In other words race refers to only your genetic history and identifiable physical characteristics that are separate and distinct from other races. For example Hispanics are always generalized as Puerto Rican. Skin color does not necessarily connect to your cultural background. Ethnicity: Is a concept referring to a shared culture and way of life. This can be reflected in language, religion, material culture such as clothing and food and cultural products such as art and music. Ethnicity is often a major source of social cohesion and social conflict. Ethnicity is not just a person’s race. For example the term Caucasian means white, but this term doesn’t describe a person’s ethnicity. We can have three white people from different parts of the world like Canada, Ireland, and England. Just by looking at them we can’t determine from what part of the world they are from. But, if we give them appropriate items from their culture, like religion, language, food preparation and preferences, then is easy to determine their origin. Ethnicity is about tradition, behaviors and customs. We can change our ethnicity but not our race. Ethnic groups have a consciousness of their common cultural bond. Ethnic groups doesn’t exist simply because of the common national or cultural origin of the group, they develop because of their unique historical and social experiences, which became the basis for the group’s ethnic identity. For example prior to immigration to the United States, any group of immigrants did not think of themselves as a distinct group with common interest and experiences. However, the process of immigration and the experiences they faced as a group in the United States, including discrimination, created a new identity for the group. Some examples of ethnic groups include Italian Americans, Polish Americans, Mexican Americans, and Irish Americans. Other ethnic groups are found in other societies such as in Afghanistan and Iraq, whose ethnicity is base on religious differences. Like ethnicity, race is a socially constructed category. A race is a group that is treated as distinct in society based on certain characteristics. Because of their biological or cultural characteristics, which are labeled as inferior by powerful groups in society, a race is often singled out for differential and unfair treatment. It is not the biological characteristics that define racial groups, but how they have been treated historically and socially. Society assigns people to racial categories such as blacks, whites, Hispanics etc. not because of science, logic or fact, but, because of opinion and social experience. Hispanics and blacks are perceived as minority group who share common characteristics like low status in society, there is more poverty among them, and low education standards. A minority group is any distinct group in society that shares common characteristics and is forced to occupy low status in society because of prejudice and discrimination. A group may be classified as minority on the basis of ethnicity, race, sexual preference, age, or class status. It is important to note that a minority group is not necessarily the minority in terms of numbers, but it is a group that holds a low status in relation to other groups in society. (Regardless of the size). The group that assigns a racial or ethnic group to subordinate status in society is called The Dominant group. One of the problems that have an impact on race and ethnicity is stereotypes. It is an oversimplified opinion and judgment about individuals of a social group. It is also a tendency where humans characterize a person of a race or ethnic group based on assumptions criticizing one’s appearance. Some examples of this are: Chinese and Indians are good in math and sciences, but are poor in English and humanities, White Americans are lazy, obese, and judgmental towards other races and are highly materialistic. Italians are always in a mob, Irish people are always drunk and African Americans are drug peddlers, thugs, good dancers, and good at athletics. Additionally, there are other forms of stereotypes such as: gender stereotypes that are based on an individual’s gender and some examples are: men make great business leaders and women make good homemakers, men are masculine and strong, women are good cooks, they want to have babies and make great nurses. Another stereotype is social class that is based on social status in society and some examples of this are: homeless people have behavioral problems, are into substance abuse, lazy and smelly, working class are naive and not street smart, and upper class are judged as being shallow, arrogant and untrustworthy There are several sociological theories about why prejudice, discrimination and racism exist. Prejudice and discrimination are two similar terms that deal with negative misjudgments and disrespect. Prejudice is unreasonable feelings and attitudes toward a social group based on preconceived preference without any knowledge or facts about that group’s race or ethnicity. There have been researches that state the origin of prejudice began from learning and observing manners from peers, parents, and the media. For example, if children imitate their parents complaining against another individual of a different nationality, then that child will mature and think negative ideas about those members of that culture. In the media, movies, magazines, books and newspapers depicted some nationalities in pessimistic images; for example, Japanese Americans were shown as sneaky and untrustworthy and American Indians were presented as scoundrels or submissive characters. As for discrimination, it is a behavior of contempt and insolence against members of a group rather than show consideration for an individual’s merit. An example of this is a landlord doesn’t rent an apartment to someone because that individual is mentally retarded and a property manager checks the credit records of all Hispanics and black applicants and sues small credit problems as an excuse to refuse to rent an apartment, but doesn’t always look at the records of white applicants and overlooks small credit problems in their records. Racism is a term where negative attitudes and behaviors are linked together and makes an individual belonging to a racial or ethnic group as intellectually, socially, and culturally inferior to one’s own group. Furthermore, there are many types of racism that exist in society such as: old-fashion racism, which deals with physical violence; aversive racism, is being stealthy or not interacting with someone of another race or ethnic; laissez-faire racism which occurred after the Second World War and during the 1950s , is a subtle but constant negative stereotyping of minorities, a tendency for whites to blame a racial group for gaps in socioeconomic standings, occupational achievement and educational achievement, and clear resistance to meaningful policy efforts designed to improve America’s racially oppressive social conditions and practices. The next racism is color-blindness because an individual affected by this type of racism prefers to ignore lawful racial, ethnic, cultural and other differences and insists that racial issues in America will go away if only race is ignored all together. Lastly, institutional racism is negative judgment and coercion of one racial or ethnic group by society’s existing institutions based on presumed inferiority of the oppressed group. An example of this is racial filing, where if an African American or Hispanic individual is arrested, they are considered to serve more sentence time than that of Whites and Asians. In fact, an African American or Hispanic who commits a crime, are more likely to get arrested than a White person committing the exact same crime. Yet, there are three types of sociological theories that study on the origins of racism, discrimination and prejudice. They are: functionalists, symbolic interaction and conflict. First, functionalist theory has its origins in the work of Emile Durkheim and it interprets each part of society as a whole. Meaning, that the different parts of society are organized to fill the different needs and each has particular consequences for the form and shape of society. Also, from this perspective, if there is disorganization in the system, such as deviant behavior, it will affect all other parts and create social problems, which later lead to social change. So, in order for society to maintain stability, racial and ethnic minorities must assimilate into society. Meaning, that this perspective assumes that in order for minority groups to be fully pledged members of society, they must adopt the culture of the dominant society and thus give up their own culture. But, assimilation stands in dissimilarity with pluralism, which is the maintenance and perseverance of one’s own culture, language, traits, practices, art, etc. Second, symbolic interaction theories have two types of issues addressing it: one, the role of social interaction in reducing racial and ethnic hostility and second, how race and ethnicities are socially constructed. So, contact theory, which it was originated with the psychologist Gordon Allport, argues that Whites and other minorities groups will reduce racism, discrimination and prejudice with each other, but only through these three conditions. First, the contact must be between individuals of equal status and both parties must interact on equal grounds. Second, the contacts between equals must be sustained; short-term contact will not decrease racism, discrimination and prejudice. Lastly, social norms favoring equality must be agreed upon by the participants. The third theory, conflict theory is based on class conflicts, which are inherent and fundamental part of society. Also, theorists argue that class inequality must be reduced to lessen racial and ethnic conflict in society. The current â€Å"class versus race† controversy has caused concerns of whether class or race is more important in explain inequality and its consequences of whether they are of equal importance. Those focused on class conflict, such as sociologist William Julius Wilson, have argued that class and changes in the economic structure are sometimes more important than race in improving the life chances for different groups. On the other hand, some sociologists such as Bonilla-Silva and Feagin argue the opposite. They say that race has been and is relatively more important than class – in explaining and accounting for inequality and conflict in society and that directly addressing the question of race forthrightly is the only way to solve the country’s race problems. Also, another perspective called intersection perspective refers to the interactive or combined effects of racism, classism and gender in the coercion of individuals. This perspective notes that not only are the effects of gender and race intertwined, but also both are intertwined with the effects of class. So, this is the reason why class, along with race and gender, are integral components of social structure, according to intersection perspective. Lastly, there have been individuals in history that have formed groups and organizations in order to attain ethnical and racial equality. These groups help show everyone that no matter what race or ethnicity someone belongs to, if individuals are willing to fight for civil rights and privileges, then they can make a change in society, no matter what consequences are in store. First, the civil rights movement was based on the passive resistance philosophy of Martin Luther King Jr., learned from the philosophy of Satyagraha of the East Indian Mahatma Mohandas Gandhi (meaning â€Å"leader†). This helped African Americans and black people to fight against segregation through nonviolent techniques, such as sit-ins, marches and appealing to human conscience in calls for brotherhood, justice and equality. Even though African Americans and black people fought for racial justice and civil rights before this movement, this movement brought greater civil rights under the law to many groups: women, disabled people, and the aged. In 1955, African American mistress and NAACP secretary Rosa Parks made an impact in history when she bravely refused to relinquish her seat in the â€Å"White only† section of the Montgomery bus. In addition, most of the bus drivers were African American and thanks to the action of Rosa Parks, the famous Montgomery bus boycott, led by Martin Luther King Jr. initiated. Impetus was given to the civil rights movement and the boycott due to the unspeakable death of Emmett Till in 1954. He was a black teenager who was killed in Mississippi only for whistling at a white woman in a store. So, a group of white individuals rousted Till from his bed at the home of a relative and beat him until he was dead and unrecognizable. Then, they tied a heavy cotton gin fan around his neck and dumped him in a river. Later on, Till’s mother allowed a picture of his misshapen son so that society could contemplate the horrific event that occurred and no one was prosecuted for till’s murder. The next movement known as La Raza Unida Party (The Race Party) was established on January 17, 1970 in Crystal City, Texas by Jose Gutierrez and Mario Compean. It centered on Chicano nationalism and in the 1970s, it campaign for better housing, work and educational opportunities for Mexican–Americans. It was originated by the Workmen of the World and it expanded to other states, such as California and Colorado. However, the novice city council did not implement the parties’ goals due to political and economic attacks from Anglo business, landowners in surrounding counties and political and economic attacks from Democratic and Republican parties. Still, La Raza Unida Party was still active and ran candidates for governor of Texas, Ramsey Muniz in 1972 and Mario Compean in 1974. But in 1972, they ran a candidate in a very competitive US Senate race in Colorado, Secundion Salazar, who received 1. 4% of votes. During the late 1970s, the party changed tactics to a more community based, grassroots, where Revolutionary Nationalist formations were seeking the unity of all Chicanos, Latinos and Native Americans in the southwestern of the United States by the proponents of the views of the Party, but not by non Chicanos, Latinos and Native Americans. Lastly, the American Indian Movement is a Native American activist organization in the United States, founded in 1968 in Minneapolis, Minnesota, by urban Native Americans. It agenda focuses on spirituality, leadership and sovereignty and its members in 1968 are: Dennis Banks, George Mitchell, Herb Powless, Clyde Bellecourt, Harold Goodsky, Eddie Benton-Banai, and a number of others in Minneapolis’ Native American community. The group was formed to address various issues concerning the Native American urban community in Minneapolis, including poverty housing, treaty issues and police harassment. In the decades since its founding, the movement had led protests advocating indigenous American interest, inspired cultural renewal, monitored police activity and coordinated employment programs in cities and rural reservation communities across the United States. In conclusion do not judge a book by its cover. Each race and ethnic group brings new learning experience to our lives. Each culture allows us to grow as human beings and this is what makes America a great nation.

Research Paper Writing Tools - an in Depth Anaylsis on What Works and What Doesnt

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Economic Globalization And Its Impact On Society - 1154 Words

Economic globalization has progressed significantly around the globe. First world republics have evolved due to economics, while possessing economical supremacy over the poor. Developing technologies, social interactions and the exchange of ideas knowledge promote the expansion of economical impacts on societies. With growing competition between nations, the world of economics is seen at every corner. Sources of economic globalization, such as market economies, control every aspect of a consumer’s life, including their wants and needs. Production occurring in industrialized factories determine the needs and survival of consumers. The growing impact westernization has on demand, heavily influences the day to day consumer and their investments. Historically, industrial revolution was one of the major factors which drove economic globalization. From Britain being the first nation to industrialize, countries around the globe began to discern the economic benefits and opportunitie s it brought. So, began the era of industrialization and a new chapter of economies. In roughly early 1900s, Canada began to encounter economic evolution. Changes in technology and agriculture enabled the productizing of large scale farming and mass manufacturing, which resulted in new means of transportation like the railway and canals. One of the most important invention was the steam engine which was used to power transportation such as railways, ships, and factory machinery. As industrializationShow MoreRelatedEssay on Globalization1614 Words   |  6 Pagesand contested topic in today’s context. Globalization includes aspects like: economics, politics, ideas, knowledge, culture, society, environment, health, social etcetera. Though globalization can be traced back into time immemorial, but the extent and magnitude of present globalization is unprecedented. The integration and interdependence of globalization implies that today local event can have global impact and vic e-versa. With the ongoing globalization process, it raises concerns about internationalRead MoreAdvantages and Disadvantages of Globalization on South Africa767 Words   |  4 PagesGlobalization is the shrinking of the world and the increased consciousness of the world as a whole. It is a term used to describe the changes in societies and the world economy that is a result of dramatically increased cross-border trade, investment, and cultural exchange. Globalization has been dominated by the nation-state, national economies, and national cultural identities. The new form of globalization is an interconnected world and global mass culture, often referred to as a global villageRead MoreEconomic Impact Of American Fast Food Upon Developing Countries Essay1736 Words   |  7 Pages Economic Impacts of American Fast Food upon Developing Countries Amanda Lee Arkansas School for Mathematics, Sciences, and the Arts Introduction Developments leading up to the 21st century are best characterized by the economic advancements found in countries all over the world. Regardless of the level of these advancements in a country, achieving higher living standards, financial stability, and overall growth of the economy are the perpetual goals for a countryRead MoreImpact Of Trade Liberalization On African Countries Essay1627 Words   |  7 PagesThe scholarship examining the extent at which trade liberalization (henceforth refers to as economic globalization) impacts poverty levels is limited. This essay examines the relationships between economic globalization and poverty levels in African countries. For instance, a 2006 UNDP report illustrates that just 7.2 percent of Bayelsa and Rivers State (Nigeria) residents were poor in 1980, but in 2004, the poverty index figures rose exponentially to 44.3 percent; Nigeria’s national rural povertyRead MoreGlobalization : The World Of Politics And The Human Population1648 Words   |  7 PagesGlobalization influences many aspects of human life, it is a process of change, the process of collaboration and integration among the people an d businesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). Globalization has effected the environment dueRead MoreEssay on Globalization: Sharing Our Prosperity With the World1388 Words   |  6 Pages Globalization is the growing interdependence of the worlds people that involves the integration of economies, technologies, and cultures (Bradshaw). It is described as the increased movement of people, knowledge and ideas, and goods and money across national borders that have led to the increased interconnectedness among the world. Globalization is often thought of in economic terms but as we know there are three major components implicated with this idea including: economics, politics, andRead MoreGlobalization and Its Impact on International Business Essay1558 Words   |  7 Pages............3 What is Globalization....................................................4 The engines for Globalizations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦5 Globalization’s impacts on international business†¦..7 The road ahead for international business†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦9 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Introduction Every day we hear it on the news, read it in the papers, overhear people talking about it†¦ and in every single instance the word globalization seems to have a differentRead MoreWhat is Globalization?895 Words   |  4 Pages What is Globalization? Globalization is growth to a global or worldwide scale. It is a series of several processes; One of which being a process of economic interactions and integrations between companies and governments of different nations. Countries engage in international trade aided by technology and other sources of information, Such as the internet and other means of communication. Economic interactions are interactions that have effects on the environment, culture, political systemsRead More The Disadvantages of Globalization1567 Words   |  7 Pages Globalization is a term that is difficult to define, as it covers many broad topics in the global arena. However, it can typically be attributed to the advancement of economic, social, and cultural interactions among the companies, citizens, organizations, and governments of nations; globalization also focuses on the interactions and integration of countries (The Levin Institute 2012). Many in the Western world promote globalization as a positive concept that allows growth and participation in aRead MoreAnalyze the Effects of Globalization on Native-No Western Cultural Practices1545 Words   |  7 PagesGLT1 Task 1 Analyze the effects of globalization on native-no Western cultural practices Issues in Behavioral Science Jamie B BSN 06/18/2014 Western Governor’s University In this essay, I will discuss the matter of Globalization of two nations, South Korea and India. Globalization can be defined as, in simple terms, as the process of making something, anything available worldwide. It is a collaboration between countries, exchanging goods, services, workers, ideas, and even culture, which