Wells fargo Assignment Example | Topics and Well Written Essays - 250 words

Wells fargo - Assignment Example Among the managers in Fargo Wells is the financial supervisor. This is senior personnel who are charged with lots of important duties and responsibilities in the company such as the development and implementation of policies, analyzing credit and financial data, coordinating the activities and performing any other activity given to them. To ensure that these activities are properly done, the financial supervisor should ensure that he follows the organizational behavior. Since the major goal of the company to satisfy the needs of its clients, the financial supervisor should stick to the culture of ‘One Wells Fargo.’ It is a culture that requires all the employees to adopt a behavior of punctuality, enthusiasm, team play, critical listening and respect at all times. These are sets of organizational behavior that have been put in place by the company to help in guiding its employees to diligently serve its customers and efficiently satisfy their financial needs. In their capacity as a senior management, the financial supervisor needs to conform to the organizational behavior expected of them. For example, the culture of punctuality requires that all employees should come to the office at the expected time and attend all meetings without being late. This is an activity that should be done by the financial supervisor. They need to do it to effectively serve the customers and as a way of motivating other employees to do the same. Meanwhile, the financial supervisor should put the interest of the clients first and serve them with all the honesty and respect they deserve. In conclusion, Fargo Wells has clearly outlined the organizational behavior to be inherited by employees, complied with and passed to the new ones joining the company. So, as a leader, the financial supervisor must follow these behaviors in order to enable the company to achieve its short and long-term goals and

Point of Presence Advertising Essay Example | Topics and Well Written Essays - 1000 words

Point of Presence Advertising - Essay Example The author planned to purchase a movie named Lord of the Rings – Fellowship of the Ring on recommendation of a friend and came across a pack of all the three movies of Lord of the Ring series at a price that was 20% less than the overall cost had the movies been purchased separately. The author realized that he anyway had to purchase the other two movies to complete the story and was delighted to get all the three of them at 20% discount. In the second purchase instance, the author was delighted to realize the value of the package as he owns both a Sony digital camera and Handy Cam. The total price was cheaper by 15%. Such product promotion advertisements resulted in positive impact on the author because the overall value of the buying decisions improved although the author didn’t had planned for part of the purchase. The effectiveness of these two â€Å"Point-of-Sale† advertisements resulted in win-win deal for both the store and the author – the store in creased the net sale value and the author got more useful products at lesser cost. The author was not at all annoyed but was happy with the sales girl for introducing these offers. Massy and Frank (1966. pp383) presented the findings of an exploratory study on behavior of retailer advertising thus establishing some interesting empirical generalizations. They could prove that the brands sell differently in different stores and the support to a brand depends upon the brand’s market share in a particular store type. The author discovered a linkage of this theory with the research by Kumar and Leone (1988. pp178-179) which stated that many customer packaged good manufacturers have resorted to funding short term sales promotion at the store level which primarily has two distinct advantages – the effectiveness of promotions can result in on the spot sales activity and the store management takes pride into participating in on the spot campaigns given increased margins & commissions.Both the manufacturer and the store management gain in this process – the former achieves brand promotion & quick sales and the latter achieves improved profitability of the store.